News

An insider look at the pros and cons of wearing a jockstrap, from confidence and sexual expression to fit, comfort, and real-world practicality. Written from a designer’s perspective, this piece breaks down why jockstraps are more than underwear, they’re a mindset shift, a style signal, and for many, a personal rite of passage.

An expert breakdown of how tight a men’s Swim Brief should fit, and why sizing alone is misleading. Drawing from 15 years of swimwear and underwear design experience, this post explains how fabric, cut, stretch, and construction determine true fit. Learn why going too tight or too loose both fail, and what a properly fitted swim brief should feel like for optimal comfort, support, and confidence.

Swimwear is no longer limited to the beach or pool. It has evolved into everyday fashion as lifestyles become more fluid, comfort-driven, and on-the-go. Influenced by athleisure, remote work culture, and shifting style norms, swimwear is now designed and worn as versatile clothing that moves seamlessly from the water to daily life. This post explores how cultural shifts and real-world behavior are redefining what swimwear means today.

Swim Briefs are becoming more popular in the US because they represent more than just swimwear. As gay culture has become more visible and socially accepted, speedos have evolved from a niche garment into a symbol of confidence, freedom, sexuality, and self-expression. Drawing from years of experience in the swimwear industry and building BADBUI, this article explores how social media, fashion trends, body confidence, and changing cultural attitudes transformed the speedo into a mainstream fashion statement.

A practical guide to caring for men’s swim briefs, based on real experience in swimwear design and wear testing. This post breaks down the mistakes that ruin swimwear over time and explains how to properly wash, dry, and store Speedos to maintain their shape, elasticity, and color. From chlorine damage to fabric breakdown, learn how small care habits can significantly extend the life and performance of your swimwear.

The BADBUI Flex Brief is a modern reinterpretation of the classic men’s brief, designed for superior comfort and everyday wear. Drawing from founder Jameson Bui’s experience designing underwear at Calvin Klein, it introduces a no-dig leg panel that reduces pressure while improving fit and movement. Combining elevated construction, subtle branding, and a confident aesthetic, it is more than underwear—it’s a versatile foundation piece for comfort, identity, and self-expression.

Discover why more men are confidently wearing swim thongs at beaches, pool parties, and summer festivals. From customer feedback to fashion trends, BADBUI founder Jameson Bui shares insights on fit, comfort, and the cultural shift embracing bold self-expression. Learn how swim thongs boost confidence, celebrate individuality, and redefine men’s swimwear.

Discover the real benefits of wearing a jockstrap, from freedom of movement and support to the confidence boost it brings. Learn why this iconic piece of underwear has become a favorite at the gym, on dates, and at underwear parties.

Not all swimsuits are created equal. From fabric performance to fit and durability, here’s why investing in a well-made swimsuit can completely change how it looks, feels, and holds up over time.

Wondering what to wear to an underwear party? From jockstraps and briefs to colors, accessories, and common mistakes to avoid, here’s how to choose the perfect look for confidence, style, and attention.

Wondering if you can wear a Swim Brief to a pool party? This post explores modern swimwear etiquette, confidence, and cultural perception from a designer’s perspective. Learn when a swim brief fits the vibe, when it might stand out, and how fit, styling, and attitude all play a role in pulling it off.

Buying your first Swim Brief can feel intimidating, but fit, fabric, and construction make all the difference. Learn what to look for so your first swim brief is flattering, comfortable, and built to last.